Social networking sites – Pros and cons
In this day and age you can hardly get through a full conversation without someone mentioning the likes of Facebook, Twitter or My Space. The report, ‘Friend…or Foe?’, by Jane Lindhe of BRW magazine, states that in Australia:
- More than six million people use Twitter and,
- More than seven million have a Facebook account.
Do you have this many people connected to your business?
Do you believe your current advertising methods reach these kinds of numbers?
Using social networking sites can allow you to reach a vast number of new clients relatively quickly and inexpensively.
There are those who suggest that the use of such sites can help businesses build stronger relationships with their customers. Used well, businesses can use these tools to keep up to date with their customer’s needs and wants through the real-time link they provide.
On the flip side though, what if you get it wrong?
If mistakes are made, they are made immediately and publically. If the program is not utilised effectively, it is worthless. All levels of your business, from the manager right down through the chain, need to support any new media systems or you will not have a system that works.
Getting it right can be wonderful for the growth of your entity. Getting it wrong could be the end of your good name.
