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Leadership

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Strong leadership is critical to the success of any company. For companies facing constant change due to internal and/or external influences, it becomes even more critical.

To successfully cope with change, businesses need leaders who can provide an understanding of change as well as the motivation to achieve change.

‘Transformational Leadership’, a leadership style where the CEO gets results by challenging, motivating and inspiring employees, benefits organisations undergoing change. A CEO that exhibits this style of leadership can raise the results of their employees.

These leaders act as role models and are admired, respected and trusted by their employees. Employees of transformational leaders often aim to emulate their leader’s characteristics.

Examples of transformational leaders in business include:

  • Anita Roddick of The Body Shop
  • Steve Jobs of Apple Computers
  • Jack Welch of General Electric
  • Richard Branson of the Virgin Group
  • Bob Ansett when at Budget Car Rentals

In all these examples the transformational leaders were able to inspire their employees and, in doing so, their companies to greatness.

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